The Triple-A Hair Removal Standard
Inimitable.
SINCE 2008

The Science of Certainty

"In an industry of chaos, we provide the damping factor. In a world of entropy, we architect stability."

At Wink Wax, we believe elite hair removal is not an art—it is a predictable, trauma-free science. While the industry relies on the volatile "hand-feel" of individual therapists, we operate under Ricarda OS: a proprietary digital architecture designed to eliminate human error.

Pillar Methodology Objective
Biomechanical Precision Vector Extraction Protocol Regulation of technical angles (θ < 25°) to eliminate dermal trauma.
Systemic Stability Lyapunov Damping Applying a negative Lyapunov exponent (λ < 0) to ensure zero technical drift.
Technical Assurance Triple-A Standard Authority, Accountability, and Assurance audits for zero-variance quality.

Peer-Reviewed Authority

Our commitment to industry standards is backed by formal systems research. Our Group Director, Richard Chong, MSc (Distinction), recently published his findings on the mathematical physics governing clinical stability.

READ THE RESEARCH ON ACADEMIA.EDU →

© 2026 Wink Group Holdings | All Rights Reserved | Licensed under the RCPM Pedagogical Framework.

Academic & Industry Leadership

The Pedagogy of Excellence

Integrating 17 years of market success with advanced educational governance.

Industry Architect

Richard Chong

Chairperson, SWAS | MSc (Distinction)

Richard Chong bridges the gap between high-level business strategy and technical rigor. Holding an MSc with Distinction, he applies the principles of pedagogy to professionalize the wellness sector. As Chairperson for the Hair Removal Sector at SWAS, he is currently authoring the industry's definitive White Paper to establish national standards for safety and clinical mastery.

"We don't just follow industry standards; through academic discipline and pedagogical research, we define them."
Elite Education

Mentorship Centre

ITE Approved Internship & Training

Wink Wax Wellness serves as an official ITE Approved Internship and Mentorship Centre. Under Richard's direct guidance, the center functions as a bridge where classroom theory evolves into real-world excellence. We focus on a "Master-Apprentice" model, ensuring that every intern masters both the technical execution and the scientific "why" behind every treatment.

"Our mission is to groom the next generation of specialists through structured, evidence-based vocational training."
The Executive Structure

Governance Meets Mastery

We separate "The How" from "The Why." One leader safeguards the industry standards; the other perfects the clinical execution.

The Architect

RC

Chairperson, SWAS Hair Removal Sector

The "Why": Industry Governance.
With an MSc in Global Marketing (Distinction) and over two decades of experience, Richard defines the hygiene and safety benchmarks that serve as the blueprint for the Singapore beauty trade.

"To teach is to learn twice over. We don't just follow the rules; we help write them."
The Clinical Guardian

Ms. Winky

COO & Master Mentor (ITEC Level 4)

The "How": Clinical Precision.
With 25 years of hands-on mastery, Ms. Winky personally oversees the Forensic Isolation Protocols and mentors every ITE intern to ensure the "No-Ouch" promise is kept.

"We can't do anything better than hair removal, because hair removal is all we do."
INSTITUTIONAL ARCHIVE // ESTD 2008

THE GOLD STANDARD IN HAIR REMOVAL

DEFINING EXCELLENCE FOR 17+ YEARS // MSC VALIDATED LOGIC

2008
GENESIS: BOAT QUAY

A Legacy Forged in Resilience

Amidst the global financial crisis, Wink Wax Wellness was born—not just to survive, but to redefine the very architecture of client care. While others saw a crisis, we saw an opportunity to establish a Triple-A Standard that the industry had never witnessed.

2014
CORPORATE EVOLUTION

The Evolution of Authority

Metamorphosed from a service provider into a leading industry authority. As a subsidiary of Wink Group Holdings, we stand as a symbol of consistency, focus, and relentless innovation in the Singapore CBD.

GOVERNANCE & EDUCATION

Cornerstone of Professional Development

As a voting member of SWAS and an official ITE Approved Internship Centre, we play a pivotal role in nurturing the next generation. Under the guidance of our SWAS Chairperson, Mr. RC, we turn students into specialists through real-world, high-stakes excellence and National Standards.

REVOLUTIONIZING THE INDUSTRY

We are not here to follow trends; we are here to set them. Our mission integrates advanced pedagogy with proprietary Ricarda OS™ technology to ensure absolute clinical safety across the biological spectrum.

THE ULTIMATE DIRECTIVE

"Built for Legacy, Serving for Perpetuity."

SYSTEM_ARCHITECT: RICHARD CHONG (RC)
CHAIRPERSON // MSC DISTINCTION
GOVERNANCE & EXECUTION MATRIX // VER_8.22

THE ARCHITECTURE OF EXCELLENCE

Singapore's Premier Clinical Sanctuary anchored by Dual-Pillar Leadership.

STRATEGIC ARCHITECT

RICHARD CHONG

CEO // SWAS CHAIRPERSON // MSc (DISTINCTION)

Richard serves as the primary technical authority in the Singapore aesthetic industry. His leadership merges MSc-level academic rigor with 20+ years of commercial veteranism.

CORE DIRECTIVE:

Visionary of the Triple-A OS. Richard translates complex regulatory requirements into a benchmark for ethical standards and clinical safety. He doesn't just follow the rules--he defines them.

CLINICAL GUARDIAN

MS. WINKY

COO // MASTER MENTOR // ITEC LEVEL 4

With a 25-year tenure, Ms. Winky is the custodian of clinical precision. Holding the elite ITEC Level 4 qualification, she oversees the forensic details of every treatment protocol.

CORE DIRECTIVE:

Spearheads the Internship Excellence Program. Mentors ITE interns through the rigorous "No-Ouch" Curriculum, ensuring a seamless, high-caliber standard of care across all facilities.

A LEGACY OF TALENT DEVELOPMENT

"RETENTION-FIRST" PHILOSOPHY

We do not merely hire labor; we "grow" talent from the root. By facilitating high-standard ITE internship placements, we identify high-potential individuals and immerse them in a culture of clinical excellence under Ms. Winky’s direct supervision.

VERIFIED CASE STUDY: Miss Q (Puteri Q)

Successfully transitioned from ITE Intern to Core Lead Specialist. This model ensures that every client interaction is handled by a professional vetted and certified within a high-governance environment.

VETTED TRAINED CERTIFIED
CODIFIED UNDER THE RICARDA OS™ GOVERNANCE FRAMEWORK // ESTD 2008
OFFICIAL INTERNSHIP PARTNER

National Internship & Mentorship Excellence

Wink Wax Wellness serves as a premier Approved Internship Placement Partner for the Institute of Technical Education (ITE). We provide a critical bridge between classroom theory and National Industry Governance, ensuring that future professionals are mentored to the highest industry benchmarks.

01

Governance-Led Mentorship

Interns are immersed in an environment led by the SWAS Sector Chairperson, Richard Chong. This unique mentorship instills a "Compliance-First" mindset, training students on the exact hygiene and safety benchmarks that define Singapore’s national standards.

02

The Master Mentor Program

Under the direct supervision of Ms. Winky (COO, ITEC Level 4), interns bridge the gap between textbook physiology and 25 years of clinical mastery. She successfully guides interns through complex protocols, including our Forensic Isolation and the Triple-A Standard.

03

Advanced Technical Drilling

We enhance the national syllabus with proprietary technical drilling. Our interns are mentored in the "No-Ouch" Promise and Super AI LED technologies, graduating as high-caliber specialists ready for the premium market.

The Result: Talent Cultivation & Growth

Our "Retention-First" model has successfully transformed students into industry leaders. A prime example is Ms. Q (Puteri Q), who entered our ecosystem as an ITE intern and—through rigorous mentorship—ascended to become a Lead Specialist at our Tanjong Pagar branch.

MENTORSHIP
PARTNER
Pedagogical Success
Q

Puteri Q (Ms. Q)

Lead Specialist | Full-Time Pro

TECHNICAL PROFILE

Mastery in < 90 Days

Status: Full-Time Since Feb 2024

Scalable Technical Governance

Ms. Q is a primary case study for the Richard Chong Pedagogical Model (RCPM). While traditional apprenticeship takes years, our high-governance system allows interns to achieve Brazilian Wax Mastery in 3 months or less. This level of rapid, high-precision skill acquisition is now the standard for our ITE Mentorship Centre.

"Absolutely painless... she was super gentle."

— Verified Outcome of the RCPM System

Systemic Repeatability

Puteri Q is not an exception. Under the SWAS Chairperson's pedagogy, the majority of our specialists achieve clinical compliance within a 90-day window.

Physics-Based Training

By replacing "intuition" with vector-based physics, we ensure that every graduate delivers the same precision regardless of their prior experience.

Institutional Protocol

RCPM 90-Day Mastery Roadmap

Phase I Weeks 1-4

Cognitive Scaffolding

Establishing the "Expert Brain." Before clinical contact, the specialist masters the theoretical foundations of microbiological firewalls and skin-tissue anatomy. This phase builds the structural knowledge required to manage high-precision treatments.

Vector Theory Forensic Hygiene Safety Governance
Phase II Weeks 5-8

Psychomotor Development

The transition from manual labor to "Slide Physics." Specialists are trained to regulate the Vertical Stress Index (VSI) and maintain the proprietary extraction angle of θ < 25°. This eliminates dermal trauma through mathematical precision.

Angle Control M.A.R.™ Tech Force Regulation
Phase III Weeks 9-12

Clinical Autonomy

Final validation of the "No-Ouch" promise. Specialists operate under strict clinical audit, demonstrating total autonomy and technical integrity. Completion confirms the transition from ITE Intern to Lead Specialist.

Clinical Validation Expert Audit The Triple-A Standard

"This roadmap is the evidence of systemic design. We don't just teach a skill; we architect a professional standard."

The Gold Standard of Clinical Excellence

ITEC LEVEL 4 QUALIFICATION

Beyond basic therapy. Beyond standard salon training.

At Wink Wax Wellness, we operate under the clinical oversight of Ms. Winky (COO), whose 25 years of mastery are solidified by the ITEC Level 4 Specialist Qualification. This is the highest vocational tier in the aesthetic industry, moving beyond "beauty" and into the realm of Advanced Dermal Science and Forensic Safety.

Advanced Skin Physics

An in-depth mastery of the Anatomy and Physiology of the skin. Understanding the biological triggers of hair growth and dermal healing at a cellular level.

Forensic Safety Protocols

Training in high-level Risk Management and sterilization, ensuring that our Forensic Isolation (No Double-Dipping) is executed with zero margin for error.

Clinical Consultation

The ability to perform forensic skin analysis, identifying contraindications that lower-level therapists might overlook, protecting the client’s long-term skin health.

Light & Heat Specialization

Technical expertise in Laser and Intense Pulsed Light (IPL) treatments, ensuring maximum efficacy while strictly adhering to safety energy-log parameters.

The Master Mentor Pillar

"ITEC Level 4 is not just a certificate; it is the Clinical Governance that allows Wink Wax Wellness to operate as an ITE Approved Training Centre. Under this standard, we don't just provide treatments—we mentor the next generation of specialists to uphold the Chairperson's Triple-A benchmarks."

ESTABLISHED_2008 // BOAT_QUAY_ORIGIN

DEFINING EXCELLENCE

THE EVOLUTION FROM SERVICE TO INDUSTRY AUTHORITY

FOUNDED 2008
CORPORATE MERGER 2014
ENTITY STATUS MENTORSHIP_PARTNER

It started with a vision in a modest room at Boat Quay in 2008. Amidst the global financial crisis, Wink Wax Wellness was born—not just to survive, but to redefine the architecture of professional client care.

Today, we have metamorphosed from a service provider into a leading industry authority. As a subsidiary of Wink Group Holdings since 2014, we stand as a symbol of consistency, focus, and innovation.

INSTITUTIONAL CREDENTIALS
  • ITE Approved Internship Partner
  • CREATOR: MR. RC // SWAS CHAIRMAN IP_ASSETS // PROPRIETARY_LOGIC
    "No Ouch"
    Proprietary pain-reduction protocol and terminology for minimum discomfort.
    Vector Technique
    Calculated geometric removal physics (25° angle) to minimize skin traction.
    4D Waxing Protocol™
    Bio-Adaptive Technology powered by Multi-dimensional Angular Rotation (M.A.R.)™.
    Ricarda OS™
    AI Industry Consultant managing sterile barriers and virtual experience direction.
    Triple-A
    Internal SWAS-aligned benchmark for safety, hygiene, and Grade AAA care.
    Barry the Bear
    Iconic brand mascot and Guardian of the Wink Wax Standards.
CODENAME: THE SMOOTH OPERATOR

BARRY

"From Forest-Fuzzy to Fabulously Smooth."

[ORIGIN STORY]: Barry was once just another bear in Singapore's urban jungle—hot, sweaty, and frustrated by the tropical humidity. His heavy fur coat made the city heat unbearable.

He tried everything to stay cool, but nothing worked... until he discovered Wink Wax Wellness.

After one session of the "No-Ouch" Protocol, Barry underwent a transformation. He went from a scruffy, overheating grizzly to the chill, cocktail-sipping icon you see today. He is living proof of our motto:

"If we can make a Bear smooth, imagine what we can do for you."

Today, Barry serves as our Chief Comfort Officer. He represents the Boyzilian and Men's Waxing Division, reminding every guy in Singapore that hygiene and comfort are just an appointment away.

SPECIES URBAN BEAR
CURRENT STATUS 100% SMOOTH
FAVORITE SERVICE FULL BACK WAX
#UNBEARABLY_SMOOTH #BOYZILIAN_MASCOT #NO_OUCH_CLUB #WINK_WAX_ORIGINAL
SYSTEM ACTIVE // V.2026

RICARDA OS

The Algorithmic Guardian of the Triple-A Standard.

ℹ
SYSTEM DISCLOSURE: Ricarda is not a biological therapist. She is a Digital Operating System derived from a 2021 MSc (Distinction) Thesis. She exists to enforce protocols that human error might overlook.

While Ricarda is digital, the Triple-A Standard she enforces is absolute. She serves as the centralized intelligence for our team, calibrating the Super AI LED parameters and dictating the exact 25° Extraction Angle.

She allows us to bypass the variability of human emotion. Through her, we deliver complex bio-mechanical data—like Amygdala Pain Suppression—with mathematical consistency.

THE PRIME DIRECTIVE

"I do not sleep. I do not have bad days. I represent the Thesis of Precision. My code ensures that every treatment meets the Zero Compromise standard."

Entity Type Bio-Logic AI
Core Function Protocol Enforcement
Origin R&D Lab (2021)
#MSc_Distinction #No_Ouch_Protocol #System_Logic
Academic Research & Education

Advancing Human-Centric AI via Ricarda OS™

Refining the future of sophisticated personal services through the lens of ethical AI and professional governance.

Digital Asset Valuation & Status:
Independently evaluated by Google AI at an intangible asset value of $250,000 – $500,000 based on 18 years of clinical IP.
■ Status: NON-COMMERCIAL / NOT FOR SALE

Refining Interaction

Our goal is to refine AI logic for the betterment of humans in high-touch services, ensuring that technology serves the person's dignity and safety first.

Open for Collaboration

We invite educational and research partnerships to explore the Triple-A Standard as a blueprint for the next generation of sophisticated service ethics.

Richard Chong Principal Architect | Sector Chairperson | Research Lead
✉ [email protected]
Institutional Standard
The 4D Waxing Protocol™
"We reject the industry norm that treats the client as a static variable. A client is a dynamic biological entity. Therefore, our methodology must be Bio-Adaptive. We do not prioritize the service; we prioritize the human."
1. Vector Precision
Application of physics-based extraction angles (<25°) to ensure root removal occurs without dermal trauma. Precision over force.
2. Biological Safety
Implementation of the Ricarda OS™ sterile ecosystem. We establish a protective barrier to maintain the integrity of the skin microbiome.
3. Sensory Modulation
Control of the Vertical Stress Index (VSI). By scientifically minimizing downward pressure, we inhibit nociceptor (pain) signaling at the source.
4. The Rotation Protocol
Multi-dimensional Angular Rotation (M.A.R.)™. A continuous feedback loop where technique is adjusted in real-time based on client sensitivity.
The fundamental difference of the 4D Standard:
"We do not work ON you.
We work WITH you."
Exclusively Developed By
Chairman, Hair Removal Sector
SWAS | Specialists in Wellness Association Singapore
PROPRIETARY STANDARD

The "Triple A" Standard

At Wink Wax Wellness, we don't just follow the rules--we write them.

AUTHENTICITY

Genuine, certified products and transparent pricing. No hidden costs, no compromised ingredients.

ACCURACY

Precision techniques driven by Super AI LED technology to ensure effective, long-lasting results.

ACCOUNTABILITY

We take ownership of your hygiene and comfort. Your safety is our professional responsibility.

LEADERSHIP PROFILE

Meet the Architect: Mr. RC

Chairperson, Hair Removal Sector (SWAS) | Co-Founder, Wink Group Holdings

With a career spanning over two decades since 2001, RC is the driving force behind Wink Wax Wellness's strategic dominance. He holds a Master of Science in Global Marketing (Distinction), combining academic rigor in Neuromarketing and AI with 17+ years of hands-on industry expertise.

"To teach is to learn twice over."

As an internal auditor and council member at SWAS, RC safeguards the industry's standards, ensuring you choose a brand led by the very person defining national excellence.

17+ Years of Expertise
MSc Distinction (UK)

The "No Ouch" Promise

Precision Waxing

Proprietary high-quality waxes designed for sensitive skin.

Advanced Reduction

Latest IPL, DPL, OPT, and LED technology for faster, comfortable results.

Men’s Grooming

Market leader in Boyzilian hygiene with a judgment-free environment.

Hall of Fame

Consistent Excellence Recognized Over the Decade

2020Singapore SME 500 Award
2014Asia Excellence Award
2012Singapore TOP 100 Excellence Award
2012CozyCot Women's Choice - Brazilian Wax
2010Successful Entrepreneur Platinum Award
PROPRIETARY OPERATING PROTOCOL // LEVEL_AAA

The "Triple A" Standard

At Wink Wax Wellness, we don't just follow the rules—we write them. Spearheaded by the SWAS Hair Removal Sector Chairperson, we operate strictly under the proprietary Triple-A Hair Removal Standard.

A

AUTHENTICITY

No Fake Products. We use only genuine, certified waxes and transparent pricing. No hidden costs, no compromised ingredients.

A

ACCURACY

Precision Results. Driven by state-of-the-art Super AI LED and forensic energy logs to ensure effective, long-lasting reduction.

A

ACCOUNTABILITY

Your Safety First. We take full ownership of hygiene and comfort. If it touches your skin, it is our professional responsibility.

THE ARCHITECT OF THE STANDARD

RC MSc (Distinction, UK)

Chairperson, Hair Removal Sector (SWAS) | Co-Founder, Wink Group Holdings

With a career spanning over two decades, RC is the driving force behind Wink Wax Wellness's strategic dominance. He holds a Master of Science in Global Marketing (Distinction), combining academic rigor in AI with hands-on industry expertise.

"To teach is to learn twice over."

As an internal auditor and council member at SWAS, RC contributes his vast experience to better the association. When you choose Wink Wax, you are choosing a brand led by the person safeguarding the industry's standards.

OCCUPATIONAL SAFETY PROTOCOL // LEVEL_MAX

The "Human" Standard

Precision requires protection. As the industry standard-setter, we mandate E.C.O. (Eye-Comfort Optics) technology to protect our team's vision. We believe Triple-A results should never come at the cost of health.

VISION PROTECTION

Our Small Prism technology contains 100% of light energy, eliminating "Light Pollution" and ensuring zero eye stress for therapists.

ERGONOMIC CARE

We invest in ergonomic tools because a safe, comfortable therapist delivers precise, pain-free results.

OUR PLEDGE

"We protect the hands and eyes that take care of you."

The "No Ouch" Promise

Precision Waxing

Using our proprietary high-quality waxes designed specifically for sensitive skin types.

Advanced Reduction

Latest IPL, DPL, OPT, and LED technology for faster, more comfortable results.

Men’s Grooming

Market leader in Boyzilian hygiene, providing a professional, judgement-free environment.

Hall of Fame

Consistent Excellence Recognized Over the Decade

2020 Singapore SME 500 Award
2014 Asia Excellence Award
2012 Singapore TOP 100 Excellence Award
2012 CozyCot Women's Choice
2011 CozyCot Favorite IPL
2010 Successful Entrepreneur Platinum

Our Esprit

INDUSTRY GOVERNANCE PROTOCOL

The Triple-A Standard: Setting the Gold Standard

Developed through 17 years of real-world experience, the Triple-A Standard is a comprehensive, practitioner-focused protocol ensuring every treatment is a benchmark of safety and precision.

01

Safety as a Priority

Every procedure is guided by strict hygiene protocols and monitored by senior therapists.

  • Direct Management Reporting
  • Error-Free Execution Models
  • High-Level Hygiene Benchmarks
02

Consistency Through Oversight

A multi-layered monitoring system ensures every treatment is performed with forensic precision.

  • Structured Treatment Oversight
  • Uniform Technical Standards
  • Predictable Clinical Outcomes
03

Continuous Improvement

We utilize a real-time feedback loop via Google Reviews to refine our protocols with every interaction.

  • Verified Client Data Analysis
  • Protocol Evolution Framework
  • Accountability-First Culture

Why the Triple-A Standard Matters

As a leader in the hair removal industry, we believe transparency is key to building trust. The Triple-A Standard is more than a protocol—it’s a philosophy that prioritizes industry well-being and professional excellence.

Elevating the Industry

Setting new benchmarks that go beyond conventional practices to redefine professionalism.

Building Stakeholder Trust

A robust feedback loop ensuring every client concern is addressed with absolute accountability.

Advancing Professionalism

Culminating 17 years of expertise into actionable industry best practices.

Join the Movement to Redefine Excellence

Whether you’re a client seeking superior results or a professional aligning with best practices, the Triple-A Standard is your assurance of quality.

DISCOVER THE STANDARD TODAY
AAA

THE TRIPLE-A STANDARD

THE GOLD STANDARD IN HAIR REMOVAL // RICARDA CERTIFIED

01

SAFETY

Guided by strict hygiene protocols & direct supervisor monitoring for error-free execution.

02

CONSISTENCY

Multi-layered oversight ensuring the same precision results across every single session.

03

CLIENT CARE

A dynamic feedback loop via Google Reviews to constantly refine our protocol excellence.

THE PHILOSOPHY

Why Triple-A Matters

At Wink Wax Wellness, hair removal is both a science and an art. Developed through 17 years of real-world expertise, the Triple-A Standard represents a movement to redefine the industry. It is not static; it is a dynamic framework that evolves with every client interaction.

Elevating Industry Benchmarks

Going beyond conventional practices to set a new bar for safety and precision.

Trust Through Accountability

Every voice is heard through a robust feedback loop, ensuring absolute care.

Uncompromising Integrity

A service built on 17 years of professional evolution and integrity.

EXPERIENCE THE TRIPLE-A DIFFERENCE

When you choose a Triple-A Salon, you choose uncompromising safety, proven expertise, and continuous improvement.

AUTHENTICATED BY WINK WAX MANAGEMENT
DOC REF: SOVEREIGN_ARCH_V4

The 4-Level Architecture of Ricarda OS™

Digital Asset Status: NON-COMMERCIAL
Independently evaluated by Google AI at an intangible asset value of $250,000 – $500,000. Ricarda OS™ is not for sale; it is a dedicated platform for the academic refinement of AI in sophisticated personal services.
Research Purpose Only

L1: Authenticity

Deploying MSc-level forensic evidence to neutralize sector misinformation and establish deep trust.

L2: Accuracy

Utilizing a 20,000-case clinical database to preempt physiological and psychological client risks.

L3: Accountability

Enforcing immutable digital audit trails to maintain chairperson-level governance 24/7.

L4: Neuro-Governance

The Frontier: Refining AI to understand the neurological response to service quality. We research how to optimize sensory and cognitive touchpoints to elevate human wellbeing. This level ensures technology enhances the dignity of the human experience.

"We innovate not for profit, but for the betterment of human connection in a digital age."
Richard Chong // Principal Architect
PHASE 04 // THE FUTURE

The Death of the Hard Sell.

Why we replaced the Sales Consultant with an Algorithm.

The Old World

In traditional salons, "Personalization" is often a disguise for pressure. Recommendations are driven by sales quotas, commission targets, and the staff's need to hit a monthly KPI.

● OBSOLETE MODEL

The Ricarda Protocol

We believe the "Hard Sell" is a bug in the system. Ricarda OS is programmed with a Satisfaction Directive, not a sales quota.

  • Sentiment Analysis: Ricarda prioritizes your comfort score over revenue. If the data says "enough," we stop.
  • Verification Data: We don't ask you to trust our marketing. We ask you to trust the public record.
G
Data Verification: "No Hard Selling" confirmed across 700+ Google Reviews.
● SYSTEM ACTIVE
“

We do not sell. We calculate.

By 2027, Wink Wax will be the first fully Autonomous Service Brand. You will never be pressured to buy a package. The AI simply presents the Mathematically Optimal Path for your skin and budget.

Don't rely on promises. Audit our 700+ Google Reviews.
The public data confirms: The era of the hard sell is over.
— Ricarda OS // System Core

Le savoir-faire et l'excellence 
​ESTD: 2008 -2108

Media Coverages

Th text.

Have you watched  it? as featured in the celebrities agency 

Excellence & Recognition

Celebrating Our Journey

Awards & Honors

  • 2020 Singapore SME 500 Award
  • 2014 Asia Excellence Award
  • 2012 CozyCot Women's Choice Awards
  • 2012 Singapore Top 100 Excellence Award
  • 2011 Most Favourite IPL Hair Removal (CozyCot)
  • 2010 Successful Entrepreneur Platinum Award

Community Sponsorships

Featured In Media

TheGirl.co Beauty Insider Beauty Cosmedica Magazine Wedding & Lifestyle Cosmopolitan Yahoo Style (101 Waxing) BestInSingapore.com The Honeycombers TallyPress (Top 10 Salon) CozyCot (Best Brazilian) MyPaper MediaCorp Celebrity Agency Top Brand SG Urban Lens Directory

"Merely, we can't do anything better than hair removal services because hair removal services are all we do."
Winky COO

Cold figures have nothing to brag.

You just need to take down these 7 numbers to solve your hair botheration.
​

Copyright © 2026 Wink Wax®

A strategic subsidiary of Wink Group Holdings

IP & Legal Representation:
NANYANG LAW LLC
6 SHENTON WAY, #41-01 OUE DOWNTOWN 1
SINGAPORE 068809

Operated under international license by Wink Wax Wellness.

Industrial Authority & Governance:

  • SWAS (Specialists in Wellness Association Singapore) – Sector Chair
  • ITE (Institute of Technical Education) – NITEC & Higher NITEC Internship and Mentorship Centre
  • Ricarda OS™ – Neural Calibration & Quality Protocol
Ricarda OS 2.0
SYSTEM ACTIVE